It’s for pooches who enjoy the finer things in life — a luxury perfume to cover up their … um … doggy smell.
Top shelf Italian brand Dolce & Gabbana’s Fefe is a new fragrance for dogs.
Apparently named after the company’s co-founder Domenico Dolce’s own pet, it is guaranteed to give your loyal companion a whole new scent.
The company spruiks the perfume — which sells for about $160 — as an “olfactory masterpiece” featuring must, ylang ylang and “creamy undertones” of sandalwood.
A spray of the perfume offers “a touch of opulence, making every walk a fragrant and fashionable affair”.
The Fefe bottle even features a 24-carat gold-plated paw print.
But not everyone is happy with the perfume. Critics believe pet owners need to be more respectful of their dogs.
“This is entirely for the owner’s benefit, not for the dogs,” Daniel Mills, a professor of veterinary behavioral medicine at England’s University of London, said.
“Dogs have a fantastic sense of smell and changing their odor can cause significant issues.
“Overall, it’s a very bad idea.”
Dolce & Gabbana is not the first to make a perfume for dogs.
Among others, Queen Elizabeth launched her own Happy Hound Dog Cologne in 2022.
A 200ml bottle sells for about $60 and is marketed as “capturing the smell of fresh coastal walks … using the finest natural ingredients and essential oils to create a long-lasting cologne”.
But at the end of the day what every pooch-loving owner really wants to know is: Does it mask a dog’s revolting farts?
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