Apple’s stock price closed at $222.64 per share on Jan. 21, 2024, down from its 52-week high of $260.10. Analysts have set the one-year target for Apple stock (AAPL) at $246.14, according to Yahoo Finance. It’s worth mentioning that Apple’s stock price went up 34.5% in 2024, but then dropped 4% on Jan. 16 alone due to news of poor sales in China.
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With the stock price currently down over 12% since the most recent high in December, GOBankingRates gathered expert insights to predict what 2025 may have in store for the tech giant.
Dan Ives, an analyst from Wedbush Securities, has one of the highest predictions for Apple’s stock price with a target of $325, which he raised from $300 at the end of 2024. In a December interview with CNBC, Ives said he believes there will be an AI-driven upgrade cycle and growth through a new multi-billing revenue stream from apps built with AI.
Ives believes Apple will have a golden era and that it’s just the beginning. He sees Apple’s market cap rising to $5 trillion over the next 12 to 18 months. Ives is bullish on Apple Intelligence and the consumer AI revolution. If Ives is correct in his assessment of Apple and AI, then the stock price should see significant growth in 2025.
However, it’s worth pointing out that not all analysts are as bullish about Apple stock as Ives is.
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Jason DeLorenzo, the creator of Volland, an option position data service, said institutions believe Apple has an upper bound of $280 by June and $300 by January 2026.
He added, “While these upper bounds can be reached this year, the stock doesn’t currently have any support from institutional puts. Therefore, if AAPL avoids any negative catalysts, such as missing earnings, those upside levels should be met.”
DeLorenzo predicted that the stock will not exceed $270 in 2025 and will likely close the year around $245 per share.
“Now that AI is gaining momentum, I think Apple will keep finding new ways to stay ahead,” said Taylor Kovar, CFP, founder of 11 Financial. “They’ve already set the bar — first with fingerprint recognition, then Face ID.”
Kovar is eager to see how the innovation in AI will impact Apple’s revenue in 2025, but only time will tell.
“Apple’s ongoing innovation, especially in areas like augmented reality (AR), artificial intelligence (AI) and their growing push into services, will be a key driver,” said Luna Kandy, a financial expert and the CEO of Luna Candy Co. “The introduction of new products, especially the rumored mixed-reality headset and continued evolution of wearables, could provide a boost. Apple’s services business — App Store, iCloud, Apple Music — has proven to be a steady revenue stream, which will help balance out any dips in hardware sales.”
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